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Ancient Web: Perfect Sound Forever Was Calling Out Bad Songs in 1997

Before reaction videos, ranked-list factories, and social feeds turned musical disagreement into an industrial process, an online music magazine could simply ask people to explain which songs they thought were terrible. Perfect Sound Forever did exactly that in February 1997.

Read “Bad Songs” at Perfect Sound Forever

Perfect Sound Forever describes itself as an online music magazine that has been around since 1993, making it an unusually early example of independent Web publishing devoted to music. The “Bad Songs” page, credited to editor Jason Gross, is a good specimen of what that publishing culture looked like when participation still meant sending in words rather than tapping an angry face.

The concept is simple: collect opinions about songs people cannot stand and let the contributors make their cases. What survives is not merely a list of titles. It is argument—subjective, occasionally ridiculous, sometimes persuasive, and very human.

That distinction matters because old Web writing often preserved individual voices more clearly than modern engagement systems do. Today a disliked song may accumulate thousands of scores, comments, reaction clips, and algorithmically sorted hot takes. A 1997 webzine page had limited space and no engagement dashboard. Somebody had to care enough to compose a complaint and somebody else had to publish it.

Perfect Sound Forever itself is the larger artifact. Independent Web magazines were one of the first demonstrations that publishing no longer required owning a press, buying broadcast time, or persuading a traditional magazine to give you column inches. A site could develop its own editorial personality, contributors, recurring subjects, and readership with comparatively little infrastructure.

The design also leaves the writing in charge. There is no infinite scroll fighting the article, no autoplaying recommendation rail, and no demand that every opinion become a video. The page is text because the text is what somebody came to read.

For researchers studying early online music criticism, fan culture, or Web publishing, that kind of survival is useful. It captures not only what people thought about particular songs but how an independent online magazine structured participation in the mid-1990s.

And, naturally, it preserves one of humanity’s oldest cultural traditions: telling other people that the music they like is garbage.

Browse the original “Bad Songs” page

The technology aged. Musical disagreement appears to be doing fine.

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Ancient Web: Wunderland Was a Webzine, a Game Company, and a House Full of Ideas

Wunderland’s 1999 guide opens with an honest warning: “There’s a lot of stuff here.”

Visit the old Wunderland guide

That is not understatement for effect.

The guide divides the site into games, photographs, writing, art projects, the Wunderland Toast Society, recipes, lost-and-found material, and a gift shop. Inside those headings are Fluxx, Icehouse games, fiction, poetry, a long-hair index, Rubik’s Cube art, an atomic-bomb photo project, movie reviews, food pages, chain-letter material, palindromes, old surveys, postcards, T-shirts, books, and enough personal pages to make the domain feel less like a website than a neighborhood.

The guide says it was last updated in June 1999.

Looney Labs’ own history explains the surrounding story. Kristin and Andy Looney started the company in 1996, after earlier experiments with handmade Icehouse game sets. Fluxx was invented that year and published in 1997. By 1999, both Looneys had left their day jobs and were working on the company full time.

Wunderland was part business, part publishing system, and part social space around all of it.

Before the company site ate the personal site

A 1999 Looney Labs press release described the company as a small Internet-based product-development studio and called Wunderland a weekly webzine with nearly 3,000 pages of games, stories, poems, photographs, cartoons, and essays.

That number explains the site’s shape better than any design analysis could.

This was not a clean corporate funnel built around one product line. The business grew inside an existing pile of hobbies, friendships, experiments, and things somebody thought were worth putting on the Web.

Even the gift shop is weird enough to feel hand-built: pyramid hats, potholders, a Y2K countdown T-shirt, books, postcards, games, stickers, and whatever else was ready enough to escape the house.

Looney Labs later moved much of its business presence elsewhere, and in 2012 Wunderland was rebuilt as a WordPress-powered blog instead of the old weekly hardcoded webzine. But the old directories and guides still expose how the earlier version was organized.

That matters because modern company websites usually erase the awkward path that produced the company.

Wunderland left a lot of it lying around.

CacheRat’s 1,967 Ancient Web Domains research list includes sites like this because old independent websites often mixed work, friendship, art, sales, and unfinished ideas without needing separate brands for every one of them.

It is messy.

That is why it is useful.

Explore the Wunderland guide