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Ancient Web: The Totally Awesome Homepage Was Bad Web Design on Purpose

J. Geoff Malta’s “My ToTaLlY AwEsOmE Homepage” is not an example of somebody accidentally making a terrible 1997 website. It is somebody deliberately making a terrible 1997 website and then discovering that a surprising number of visitors could not tell the difference.

Visit My ToTaLlY AwEsOmE Homepage

The page, copyrighted 1997–2004, is a concentrated parody of personal-homepage habits from the period. There is mixed-case spelling, an “under construction” attitude, material about cars and cats and friends, a fake Web-design business, encouragement to make the page your browser’s home page, visitor-counting culture, and the general visual confidence of somebody who has discovered HTML and intends to use all of it immediately.

The best part is that the site explains the joke—and still had to keep explaining it.

Malta preserved messages from visitors going back to 1997 who criticized the site’s design, offered unsolicited professional advice, or otherwise treated the page as a sincere failure. Those emails turn the parody into something more useful than a gag. They show that the conventions being mocked were common enough that intentional bad design could pass as normal personal publishing.

That is hard to recreate after the fact. A modern designer can imitate tiled backgrounds, counters, gratuitous GIFs, and clumsy navigation, but parody written while those things were current captures a different kind of evidence. It records what Web users already considered annoying, embarrassing, overused, or ridiculous while the habits were still alive.

The page also preserves something the modern Web has mostly standardized away: individual sites were allowed to be weird in incompatible ways. A bad homepage could be bad because one person made twenty highly specific choices. Today’s bad pages often feel bad because they all installed the same five scripts.

For anyone studying early Web aesthetics, this is worth keeping beside the sincere examples. Archaeology needs jokes too. Satire tells you what a culture recognized about itself.

Experience the intentionally awful homepage